Crossgrip Line Covid-19 makes it easy for customers to social distance

Determined to help their customers adhere to social distancing measures, Alabama supermarket Bruce’s Foodland installed social distance mat Crossgrip Line to give queuing customers a visual reminder to maintain an appropriate distance.

The problem

When social distancing measures were announced across the United States in March 2020, Fort Payne supermarket Bruce’s Foodland suddenly needed a way to help their customers maintain a safe 2m social distance. Like other essential businesses, the busy supermarket had remained open during the pandemic, and was determined to keep their store safe for customers. With limited customers now permitted inside, they needed social distancing floor mats not only for their checkout area, but also for their external walkway where customers would need to queue if the store reached mandated capacity levels.

The checklist

  • Delineated stand zones to give people a visual reminder of the need to social distance
  • Durable and long lasting, and won’t tear or fade like stickers, stencils or tape
  • Provides a safe, slip-resistant and comfortable surface on which to stand
  • Easy to move and roll up for quick cleaning
  • Simple to install, and can be loose laid over an existing surface

The solution

Our two-layer social distancing mat Crossgrip Line Covid-19 was the ideal solution for Bruce’s Foodland. The mat’s colour-delineated zones with floor distance markers allow customers to easily observe physical distance rules, while the two-layer construction creates a comfortable surface to stand on.

The supermarket was keen for a long lasting solution that wouldn’t fade or get damaged over time, and this durable matting fit that brief perfectly. Unlike temporary floor markings for social distancing (such as social distancing stickers or social distancing tape), Crossgrip Line won’t tear or fade, and is easy to move where needed.

Made from flexible PVC, the mat is designed to be loose laid with no fixing required, so was able to be quickly rolled out and to cut to fit on site, making it perfect for the supermarket’s tight deadline.

At a glance


Bruce’s Foodland


A safe, comfortable walkway mat with delineated stand zones to help customers social distance


Fort Payne, Alabama



Product spotlight

Crossgrip Line Covid-19

Make it easy for your customers, visitors and employees to observe social distance measures with Crossgrip Line Covid-19, a two-layer, slip-resistant walkway mat with colour delineated stand zones.


Comes in rolls of up to 24m (80’)


Cut to fit on site; contours to uneven surfaces


Light to handle; easy to clean

Created with Sketch.
We had to make the social distancing changes quite quickly, and Crossgrip Line couldn’t be easier to install – simply roll and go. The mat’s clear markers make it easy for customers to maintain an appropriate distance, and it also looks stylish in our store.

Interested in Crossgrip Line Covid-19?

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